Wednesday, August 10, 2016

Everything NAILED

This post covers everything I typically rant about in a thorough, well-written, non-profanity-filled*, manner:
An Introduction To Female Fitness as We Know It
When it comes to attaining a svelte, athletic, and powerful physique, while simply feeling confident and healthy, women have to overcome a massive barrage of mental and physical hurdles. Unfortunately, in today’s physical society, including our fitness industry, women and young females are incessantly pressured or shamed into feeling like they should work out, or diet, solely to change their appearance. That they should strive to become a smaller, skinnier, more ‘’feminine,’’ and subservient version of their current self. Though that may seem a bit rash, this is the harsh reality that we need to start facing in order to make a market difference for the future.
In women’s-focused fitness marketing, you will generally hear or see the words – “diet”, “shrink”, “lose”, “tone”, “sculpt”, “calories”, “detox”, etc. However, rarely do you hear/see the words “stronger” and “fitter”, “adding muscle”, and “gaining confidence”. 

*But it's still good, really:
https://drjohnrusin.com/the-dangers-of-todays-female-fitness-industry/

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