If the outcome of your goal (say, exercise three times a week consistently) is the prize itself (you've made exercise a habit, woo hoo!), you will be more likely to succeed rather than setting a reward for its achievement, which creates a mental "finish line" which begs the question...now what?
This post talks about the same thing in terms of food-as-reward - it's a quick read, go enjoy:
The difference between allowing an indulgence and deserving one suggests an element of worthiness unbecoming of eating a simple danish. When we give a simple treat reward value, we exalt it to a level that allows for a fair amount of control over how we behave. And even worse, our misguided importance of said indulgence may sometimes give us license to use it as a means of self-sabotage.
http://markfisherfitness.com/blog/the-cherry-danish-conundrum-are-you-worthy-enough/
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